Marketing Mix Modeling Course

By Arif R Rahman

This marketing mix modeling course is designed to help users analyze and develop a strategic marketing plan. It will focus on the use of quantitative analysis in understanding how different variables can impact sales performance, as well as providing guidance on how best to leverage these variables for maximum return.

Table Of Content:

1. Marketing Mix Modelling | MMM
Marketing Mix Modelling | MMMMarketing Mix Modeling (MMM) was introduced in the 1960s to match spikes and dips in sales to actions taken in marketing (and external factors).

  • Source: Google.
  • What topics will be covered in the course?

    The marketing mix modeling course covers topics such as market segmentation, market sizing, metrics and analytics, pricing strategies, customer lifetime value analysis, and media effectiveness evaluation.

    How long is the course?

    The course takes approximately 4-6 weeks to complete depending on the student’s own pace and schedule.

    What type of support is available for students?

    There are online resources available through the platform, as well as online forums where students can discuss their progress with other learners. There is also instructor-led support provided via video conferencing when needed.

    With this marketing mix modeling course, users can gain insights into how different variables affect their sales performance and develop a strategy to maximize their return from their investments. It provides comprehensive coverage of key topics in quantitative marketing analytics and offers plenty of support for students along the way.


    Arif R Rahman

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